Social Media Marketing & Management

SMO fixes the profiles — bios, handles, highlights, pinned posts — and SMM runs paid campaigns. This service is the ongoing work between them: strategy, a monthly calendar, actual shooting and editing, replies to comments and DMs, and boost budget behind posts that perform. Most clients do SMO once, then keep this running month to month.

Volume depends on the plan, but a managed account typically runs somewhere between 12 and 20 posts a month with Reels making up most of that. We shoot on site, usually one half-day at your office, store or project location, then cut that footage into verticals, carousels and stories. If someone on your team is comfortable on camera, output goes up sharply. If not, we build around product, process and staff footage instead.

Match the language your customers comment in, not the one your brochure is written in. For most Bhubaneswar and Tier-2 businesses that means Odia or Hindi audio with Hinglish on-screen text, and English kept for LinkedIn or a national B2B audience. Captions are burned in either way. We usually test two language treatments on the same hook in the first month and let retention decide.

Start small and let organic data choose the winners. In most small-business accounts we see a workable starting point somewhere in the ₹15,000 to ₹40,000 a month range of media spend, concentrated behind three or four posts that already held attention rather than spread thinly across everything. Money spent before you know which creative retains is mostly tuition. That figure is platform ad spend, not our fee — engagements here are quoted per scope.

Reach and retention move first, usually within a few weeks of consistent posting in the right format. Enquiries follow later, and they depend on your offer as much as the content. We avoid judging creative direction before roughly 8 to 12 weeks of steady output. Nobody can promise a follower number or lead count on a fixed date, and anyone who does is guessing.

We do, within agreed hours, working from a reply guide we build with you covering pricing questions, complaints and anything that needs your sign-off. Sales-ready conversations get handed to your team on WhatsApp with context attached, rather than left sitting in an Instagram inbox. Legal, medical or contractual questions get escalated to you instead of answered.