Performance Marketing

Enough to generate roughly 30 to 50 conversions a month per campaign you want optimised, which is where Meta's and Google's learning phases tend to stabilise. Work backwards from your cost per lead: at ₹300 a lead that is around ₹15,000 of media per campaign, at ₹3,000 it is ten times that. Below that threshold results swing on chance rather than optimisation, and a bad month tells you nothing you can act on. When budget is tight we would rather concentrate it behind one channel and one offer than run Meta, Google and YouTube at once and half-learn all three.

No. Ad spend sits on your own card and account so you own the billing trail and the data, and our fee is quoted separately for the work involved. Percentage-of-spend pricing rewards an agency for spending more, which is the opposite of what performance marketing should reward. Engagements run as Starter for a single project, Growth as a monthly retainer, or Enterprise per engagement, and each one is priced after we look at your category, funnel and volume. GST applies on our fee as per rules.

It depends on whether people already search for what you sell. If they type "CCTV installation Bhubaneswar" into Google, start with Search, because the intent exists and volume is predictable. If the category is new or impulse-led, start with Meta, where creative has to create the demand. For most Indian service businesses that means Google for the bottom of the funnel and Meta for volume, with YouTube added only after a creative already works on Meta. We also keep Performance Max on a short leash until Search is clean, since it will happily take credit for brand searches you were already winning.

Because instant forms remove friction on both sides. Meta optimises toward whoever submits fastest, and if you never send back which of those leads was qualified, it keeps finding that same profile. A low cost per lead with a poor close rate is usually a tracking problem, not a sales problem. The fixes are unglamorous: add one or two qualifying questions, route leads into WhatsApp within minutes while intent is warm, and import qualified and closed-won status back as offline conversions. Cost per lead normally rises after this. Cost per customer is the number we watch instead.

No, and anyone who does is quoting a number they do not control. Auction prices, your offer, your close rate and your competitors all move independently of us. What we commit to is a measurement setup you can audit, a testing cadence you can see, and a clear read on what the data supports. Expect four to six weeks before trends are worth acting on, and longer for high-ticket B2B with a slow sales cycle. Once the data is clean we will forecast a range from your own account, and say plainly if the maths does not work at your current margin.

Yes. Accounts, pixels, conversion actions and creative assets are set up inside your Meta Business Manager and your Google Ads account, with us added as a partner. If the engagement ends we remove our access and everything stays with you, including historical data and accumulated learnings. Agencies that build campaigns inside their own account effectively hold your history hostage, and losing years of conversion data is a real switching cost. It is worth confirming this in writing before you sign with anyone, us included.