SMM Service

Social media marketing is quoted per engagement, with our fee and your ad spend kept as separate lines so you can see both. Ad budget sits on your own card inside your own Business Manager, and we do not charge a percentage of spend — that model rewards an agency for spending more, which is the wrong incentive on a performance channel. Across the Indian market, monthly social retainers commonly run from around ₹15,000 to well past ₹1,00,000 excluding media, depending on creative volume, number of platforms and languages, and whether community management is included. GST applies on our fee as per rules.

Enough to produce roughly 30 to 50 conversions a month on the event you are optimising for, which is where Meta's learning phase tends to stabilise. Work backwards from your own cost per enquiry: at ₹200 a lead that is a modest monthly budget, at ₹2,000 it is ten times more. Below that threshold results swing on chance, and a bad fortnight tells you nothing you can act on. When budget is tight we would rather put all of it behind one platform, one audience and one offer than split it across Instagram, Facebook and YouTube and half-learn all three.

Real leads, provided the funnel ends where people actually reply. In most Tier-2 and Tier-3 accounts we see, a web form converts a fraction of what click-to-WhatsApp does, so ads route into a WhatsApp thread with two or three qualifying questions instead. Creative in Hindi, Odia or Hinglish with burned-in captions tends to outperform polished English, because feeds are watched on mute. The variable that decides outcomes is rarely targeting — it is response speed. An enquiry answered in five minutes and the same enquiry answered next morning belong to two different businesses.

Three different jobs. SMO is the one-time profile fixing pass: handles, bios, action buttons, highlights, pinned posts. This SMM engagement runs social as a campaign channel — objective, creative, paid budget on Meta and Instagram, community handling for the traffic it brings, and monthly reporting. If you need a full content operation with monthly shoots and a published calendar, that is our social media marketing and management service. If paid acquisition has to span Google Search, YouTube and Meta together with CRM-level tracking, that is performance marketing. Most clients do SMO once, then pick one of the other two.

Paid social produces readable data in four to six weeks, which is roughly the spend and conversion volume needed to tell creative fatigue apart from a targeting problem. Organic community growth is slower and depends on posting consistency more than budget. What nobody can honestly promise is a follower count or lead number by a fixed date — auction costs, your offer and your competitors all move independently of us. What we commit to is tracking you can audit, a visible testing cadence, and an early call if the maths does not work at your margin. Accounts, pixels and audiences stay in your name throughout.