Software and marketing services, under one roof.

Convertrix offers twelve services across two areas: custom development (web development, website design, software development, ecommerce, e-governance, ERP, and mobile applications) and growth (SEO, digital marketing, social media optimisation and marketing, performance marketing, and business consulting). Development and marketing are delivered by the same team, so the software and the campaigns that drive traffic to it are built together.

Every engagement is quoted individually, because cost depends on scope rather than a package tier. A brochure website, a multi-branch ERP rollout, and an ongoing ads retainer have little in common. Convertrix works through three models: Starter for single projects, Growth as a monthly retainer combining build and marketing, and Enterprise for bespoke systems with SLA-backed support.

Both. The client base runs from MSMEs launching a first website to enterprises rolling out ERP across multiple sites, plus government bodies for e-governance work. Smaller engagements typically start with a website plus local SEO and Google Business Profile setup, then expand into paid campaigns and automation once there is traffic worth converting.

Yes, and that is the intended model. Running them separately is where most budget leaks: campaigns send traffic to pages nobody optimised for conversion, and tracking gaps make it impossible to tell which channel actually produced a lead. One team owning the build, the tracking, and the campaigns removes the handoff.

Convertrix is based in Bhubaneswar, Odisha, and delivers across India. Development and marketing work is location-independent. Local SEO and Google Business Profile work is city-specific by nature, and the team has particular depth in Tier-2 and Tier-3 market dynamics, where competition and buyer behaviour differ from metro markets.